Attendance at an event is strongly influenced by your ability to market to the right people at the right time. 

But, who are the people you want to reach, and why them?

Proximity marketing is not enough, for real reach, a combination of data and science can be utilised to determine the strategies and the tools you need to use.

Questions to ask yourself about your event for best attendance:

Who came along in the past?

Why did they come?

Was it a good time? or were there things to improve?

Who is in physical proximity to your events?

Who is in digital proximity?

Who attends events by your competition? do they know about you?

Are there certain demographics that make sense to target?

Remember, if your target audience is EVERYONE, it is no-one…